As a data discovery company working with customers on their privacy programmes, we’re very passionate about individual’s personal data, data regulations, and our oligations to you, the data subject. We’re committed to be completely transparent about what personal data we collect, why we collect it, how we use and protect it while it is in our care.
Existing Customers of Exonar
As a customer, we only hold data about you as an individual as is needed for us to perform our contractual obligations to you, while keeping you informed on developments in our product, customer forum, or responding and taking action on support requests you might raise with us from time to time.
You can unsubscribe from non-essential emails at any time by using the unsubscribe link in our email.
Communications to people who aren’t customers
From a marketing perspective we operate our direct marketing using these guidelines from the ICO and the DMA and within the boundaries of the Data Protection Act 1998 and The Privacy and Electronic Communications (EC Directive) Regulations 2003 which sit alongside the European General Data Protection Regulation (EU) 2016/679 (GDPR). We take regular external counsel on our approach and think very carefully about how to communicate with our audience.
We occasionally buy lists of data relating to people in roles that might have specific business challenges that our software can help address. We ensure that when we buy lists from respected data companies, they are GDPR compliant in that your broad consent to be contacted has been given by you and administered correctly by the data company. We receive monthly suppression lists from the data company should your consent no longer apply.
From time to time we use publicly available information on LinkedIn to help us to identify those individuals with job roles that might have specific business challenges, on which we are engaging in research or thought-leadership activity, or where our product may be able to help solve business problems. To initiate a dialogue we send an ‘InMail’ stating an appropriate reason for our contact.
Our outbound email marketing communication includes unsubscribe links as standard as well as language along the lines of “we have sent this email to you because we believe it could be useful to you in your job role, however please let us know if this communication is unwanted or irrelevant and we’ll no longer keep in contact” and have given greater visibility of how to manage subscriber status. We want to respect individual’s rights to privacy, whether in or out of the workplace.
Data gathered through web-forms
For more information see the full data protection policy using the button at the top of this page.